We often hear from the sports businesses that we work with, that they rely heavily on social media to promote their training efforts. But many coaches and trainers still have questions about how to best increase followers and engagement on their social media. If you are looking to improve your recruiting strategies and really tap into your sports organization's social media channels, make sure to subscribe to the Upper Hand Blog so you don’t miss any of our series on Big Impact Social Media for Your Sports Training Business from Upper Hand CEO Kevin MacCauley.
Part 1: Three Techniques to Grow Your Sports Social Media Following
If you have a sports training business, you probably already know the importance of promoting your business in order to grow and compete with other training businesses. However, one of the most important ways to grow your sports training business is by utilizing social media.
If you search for social media tips on the web, you'll probably be overwhelmed with the results. Not all advice works though and little is specific to the sports training business. The good news is, you don't have to wade through all of that information. Instead, by following the three tips below you should be able to use this to increase your sports social media audience and engagement.
1) Post Shareable Content
One of the first things you should always ask yourself after a post is: "Would I share this on my personal feed?" Too often Social Media Managers think as representatives of a business and too little as an end-user. Success stories and marketing blurbs that are too business-centric wards off customers on the other side of your feed because it just isn't interesting to them.
For example when it comes to the Sports Training Business, instead of just posting bland updates on your company, mix it up with links to stories on popular athletes talking about their youth and how a particular camp helped develop their athletic career. That story is going to resonate with more athletes and parents, and has a higher likelihood of being shared, allowing you to reach a new audience. When you post the story, make a reference to your business and don't be shy about letting people know that you provide a similar service.
2) Reward Your Followers
There are many ways to reward your followers in fun innovative ways that are inviting to wide audiences. One of the easiest ways is to actually give out discounts and promotions to users that share your content. You can go beyond promotional discounts and offer actual rewards such as Amazon gift cards, tickets or items you can procure from some of your business partners that are looking for exposure.
Even if you do not have any rewards or prizes to distribute, you can still have fun by conducting things such as caption contests for interesting pictures you have from a sports tournament, or get even more creative by conducting opinion polls on hot topics in the sports industry. The key here is get users to contribute and become engaged. When users are able to interact and get responses, they will come back. When it comes to social media, a desolate feed without community engagement is not going to reach a very large or new audience.
3) Take Advantage of Your Platform
There are a number of different social media platforms that should be utilized, such as Facebook, Twitter, Instagram and Snapchat. Each of these different social media platforms has its own unique audience and impact. A successful media presence does not regurgitate all of the same content across social media pages, just like individuals do not use social media in this fashion. To be successful at running and growing a sports organization's social media account you need to play to the strengths of the individual platforms while maintaining your brand's unique identity.
For example, for a sports camp or training facility maybe the organization posts a picture to its Instagram account of a team celebrating a win together or a team training together, while on their YouTube account they share a longer video of different training regimens or highlights. Both of these ideas work together to form a singular brand identity without becoming repetitious. Ideally, individuals are following your business across all of your social media platforms. The last thing you want to do is bore those individuals with the same content in multiple places. Keep in mind, there are certain things that work better on one platform and not so much on another. For example, photographs are what Instagram is all about, but on Twitter or Facebook a solitary photo may not be as attention grabbing or effective without an eye-catching message that encourages engagement.
Subscribe to the Upper Hand blog today and make sure you don't miss the rest of our sports social media series!