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Upper Hand

Sports Management Blog

6 Ways to Get Client Testimonials to Boost Your Sports Marketing

on Aug 23, 2017 3:22:34 PM | By Upper Hand | 0 Comments
Gather Client Testimonials in No Time: Customer testimonials and reviews are one of the best ways to connect with new prospects through simply sharing stories from existing clients. This marketing method quickly builds trust and proves that your services are producing the promised results. Finding ways to collect and share customer testimonials should be a priority in your marketing to engage likely clients, enhance your digital strategy, and grow your sports training business. Since 87% of customers share good experiences with others, customers are receptive to posting reviews. Yet, it takes a little nudging and creativity to get them involved. Here are six easy ways to get your clients to submit testimonials for you to use as part of your sports marketing efforts.
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Advantages of a Point of Sale System Built for Sports

on Aug 18, 2017 12:49:36 PM | By Upper Hand | 0 Comments
Top Reasons to Check Out a POS System:  Running a sports business means taking continual action to find clients who may have to go through complex registration and payments for any training programs. This can start to become a hassle for parents if you continuously use paper-based systems that slow things down. Since many of your clients are busy athletes, they don't want to spend extra time having to fill out registration forms and then mailing it out or returning in person. The same goes with making payments for your training services. Your staff may feel overburdened having to send out paper invoices every day, not including time taken to call about late payments. Not to mention the way in which you put your business and clients at risk when relying on cash, checks and paper based systems. Here are top reasons to use a point of sale system built specifically for sports so you and your staff don't waste time with manual tasks.
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Why Understanding Your Competitors Matters

on Aug 14, 2017 3:57:36 PM | By Upper Hand | 0 Comments
What You Don't Know Can Hurt You: When a prospective client receives an email from your sports business, visits your training academy website, or sees one of your posts on social media, odds are they’re not doing it in a vacuum. In fact, according to Adweek more than 4 of every 5 consumers will do online research before making a purchase or deciding on what company to do business with, and most potential clients start by using a search engine. There are all sorts of reasons why clients eventually settle on company “B” vs. companies “A,” “C” and “D.”  Maybe company B has more types of instruction, or they have better trainers, or they give discounts for returning athletes. Maybe company B has a stronger brand mission, or their website layout is more attractive or easier to navigate.
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4 Quick Sports Registration Tips to Increase Revenue

on Aug 6, 2017 9:49:30 PM | By Upper Hand | 0 Comments
From marketing to great customer experience, here's how: Are you looking for ways to increase registrations for your training business? According to Capterra, you’re 14x more likely to sell to an existing happy client than you are to sell to a new prospect. Now this doesn’t mean to neglect your efforts to generate new clients, but it does mean that great attention should be placed on your current clients’ experiences. Superb customer retention can be a recurring revenue source that steadily feeds your business. By focusing on previous clients as well as gaining new ones, you can drive sports registration rates and meet your training objectives.
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Build a Cohesive Team & Keep Trainers on the Same Page

on Jul 27, 2017 12:26:37 PM | By Upper Hand | 0 Comments
6 Tips for Keeping Staff on the Same Page: Whether you're working with kids at a camp or young athletes in your training center, you want every client who walks through your doors to have the same high-quality experience. Every employee they interact with is a representative of the business. It's important that you keep trainers on the same page -- from sharing your mission to having a solid staff scheduling software -- these tactics can help make that easier.
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6 Creative Ways to Keep Your Sports Training Staff Motivated

on Jul 24, 2017 12:46:40 PM | By Upper Hand | 0 Comments
Keeping Staff Energized and Engaged to Build a Better Sports Program: Looking for creative ways to energize and motivate your staff? As a sports training brand, you understand the importance of motivating and pushing your clients to greater heights in their athletic ability. Although your admin and staff aren’t actively running drills or exercise routines, they do require motivation to perform at their best in what they do. Taking the time to invest in your team can create a winning work culture where everyone wants to be involved. The good news is, motivating your team doesn’t necessarily mean giving raises and bonuses. There are intangible ways to rejuvenate your sports training staff to boost productivity and keep them excited about coming to work. Here are 6 creative tips to keep staff motivated.
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Using Sports Customer Testimonials to Promote Your Training Business

on Jul 20, 2017 11:37:18 AM | By Upper Hand | 0 Comments
5 Ways to Implement Customer Testimonials in Digital Marketing: Did you know 88% of consumers trust online reviews as much as a personal recommendations from friends (Source: Forbes)? Customer testimonials are powerful content pieces that can elevate your sports digital marketing and position you in a positive light amongst potential clients. You see, reviews and testimonials do the selling for you! They show that what you’re doing is working - producing the desired results that people expect from your services. Whether you’re attracting parents or athletes to your training business, sharing sports customer testimonials can be a killer way to close the deal. The following offers five unique ways you can implement testimonials in your digital marketing strategy to effectively promote your sports training business.
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Learning Opportunities in Athlete-Parent Involvement

on Jul 7, 2017 3:14:36 PM | By Upper Hand | 0 Comments
How the right parent involvement can make our job as coaches easier: You don't have to be a professional athlete to understand the emotional, psychological and physical benefits of sports. If you have ever participated in an organized athletic competition, on essentially any level, you have experienced the impact of athletics. The joy of winning, of hitting the game winning shot or even the sinking feeling of making a mistake or losing, are powerful emotions that present opportunities to grow. In fact, it is very likely you can recollect one or two of those moments from your own youth, right? For many of us those memories are almost as vivid and alive as the moment they happened. How many years ago was that? These are powerful learning opportunities and memories.
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Morning Sports Routine for Business Owners

on Jun 22, 2017 2:56:17 PM | By Upper Hand | 0 Comments
  Running a sports business is a demanding job since your clients have to depend on you to stay physically and mentally sharp for extended hours during training. When you stop and think about it, careers like yours are really the most taxing of any next to delivery jobs working under extreme physical and scheduling pressure. Since you're also running a business, you add another layer of stress to your day involving staff and sports business management. So what's important is to create an effective morning routine to help you stay focused and keep yourself organized. Part of this might involve a workout routine to get yourself physically active, while trying to ensure that the business side of things doesn’t usurp your mornings before you even open your business doors.
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Athlete-Parent Involvement

on Jun 20, 2017 3:47:45 PM | By Upper Hand | 0 Comments
Finding the Right Path for Parental Support: Youth sports have so many advantages when it comes to developing young athletes physically and mentally, and this is an important selling point for parents even if they may not initially understand this. Parents need direct involvement with their children in youth sports programs to fully understand these benefits. A child’s athletic involvement will be a mutually rewarding process for parent and athlete, leading kids to succeed and educating parents on the benefits. However, parental engagement goes beyond just understanding how it benefits their kids. When a parent becomes more involved in their child’s activities, it brings a stronger motivation for kids to do better. Plus, when using the right technology, parents can stay involved in helping their kids through sports programs in more convenient ways.
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