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Upper Hand

Sports Management Blog

Athlete-Parent Involvement

on Jun 20, 2017 3:47:45 PM | By Upper Hand | 0 Comments
Finding the Right Path for Parental Support: Youth sports have so many advantages when it comes to developing young athletes physically and mentally, and this is an important selling point for parents even if they may not initially understand this. Parents need direct involvement with their children in youth sports programs to fully understand these benefits. A child’s athletic involvement will be a mutually rewarding process for parent and athlete, leading kids to succeed and educating parents on the benefits. However, parental engagement goes beyond just understanding how it benefits their kids. When a parent becomes more involved in their child’s activities, it brings a stronger motivation for kids to do better. Plus, when using the right technology, parents can stay involved in helping their kids through sports programs in more convenient ways.
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The Power of Design in Sports Social Media Ads

on Jun 15, 2017 3:35:17 PM | By Upper Hand | 0 Comments
6 Tips to Gain Top Selling Power Through Well Designed Facebook Ads: Social media reaches more consumers than any other advertising method. Taking advantage of this large, widespread audience, is an opportunity sports business owners cannot afford to ignore. Whether your academy is focused on training, camps, or classes, there are some important tips you need to know if you are going to reach out to the world of social media. Let’s take a look at the highlights from this article about the most effective methods you can use to get your ad noticed in terms of design.
Topics: Marketing
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Give Your Sports Camp Registration a Boost with Digital Marketing

on May 31, 2017 2:34:52 PM | By Upper Hand | 0 Comments
We can agree that utilizing digital marketing tactics to increase awareness of your sports business is the 21st Century. Whether you’re promoting your camps, training programs, tournaments or leagues, leveraging digital marketing is a sure-fire way to get in front of parents and athletes, expanding your reach online, and boosting exposure of your services. There are simple yet profound ways to brand your next sports camp using digital marketing strategies to generate awareness. The following outlines three clear-cut tactics you can begin implementing now to boost your next sports camp registration.
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Ins & Outs of Incorporating Great Facebook Ad Text

on May 16, 2017 3:16:12 PM | By Upper Hand | 0 Comments
How to incorporate text into your sports business Facebook ads to increase conversions: While imagery and color play a major part in how well your sports business Facebook ads perform, there is much more that goes into a top performing ad. We've covered time and time again, how vital imagery is in sports marketing, but now it’s time to ponder what text you're going to use, and how it fits your brand and the action you want viewers to take. One thing about text is that it should work in tandem with your imagery and colors so that each element enhances the other, telling a story. Always keep this in mind rather than focusing too much on one element. Although Facebook will now let you upload an image with more than 20% text overlay, using too much text can still dock your ad, making it appear less often, not to mention how it may negatively impact your click through rates and actions taken.
Topics: Marketing
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Getting Creative with Sports Facebook Ads

on May 3, 2017 4:26:52 PM | By Upper Hand | 0 Comments
Tell your brands story by using Facebook Advertising outside of the usual single image: Recently, we showed you a basic overview of what Facebook Ads could do to take your sports business marketing to the next level. We heard back that so many coaches and trainers were interested in Facebook Ads, that we wanted to bring you a little more on how you can get extra creative with your advertising! Using Facebook Ads for your next sports training program can easily work for your business since Facebook makes it workable for any industry to target the right audience. However, knowing just the basics doesn't show you the true creative possibilities with the ads themselves.
Topics: Marketing
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5 Reasons Sports Websites are Essential in the Age of Social Media

on Apr 27, 2017 1:20:06 PM | By Upper Hand | 0 Comments
Why you can't rely on social media alone to push your business over the goal line  Facebook, Twitter, Instagram and other social platforms give business owners a host of avenues for free marketing. Within moments, you can create posts to publicize your sports brand -- limited only by how many followers you can rack up. With all this power at your fingertips, why would you still need to invest in a website for your sports brand? Here are some of the reasons why sports websites are still crucial to your business success...
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Back to Basics: Sports Business Branding

on Apr 24, 2017 3:59:30 PM | By Upper Hand | 0 Comments
From sports camps to training facilities - Make sure you’re creating brand awareness to build a loyal client base Whether it's a tournament or a training program for young athletes, brand awareness is essential for you to increase attendance at your events. The same goes for training camps, leagues, and facilities. One difficulty in building your business’s brand, is the tendency to want to copy what others do. Marketing analysts point out that sports marketers sometimes visit other tournaments and see amazing branding stunts they want to imitate. But, it's important to avoid copying what your competitors are doing, because it only leads to major branding confusion. Creating unique branding isn't a huge challenge when you truly understand what your sports mission is, and what gives your business a competitive advantage.
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4 Steps to Effective Sports Facebook Advertising

on Apr 18, 2017 1:12:57 PM | By Upper Hand | 0 Comments
Make the most of Facebook Advertising to drive clients to your next sports training program Social media has made it easier for marketers and businesses to reach potential customers on many ways, but Facebook Advertising continues to be one of the biggest attractions. sports Facebook advertising can be an invaluable tool for your business, especially since the size your potential audience is very significant. Look at the Facebook Ads page, and you will see they reach 1.8 billion people every month. Plus, one of every five minutes people spend on mobile is on Facebook or Instagram. With the ability to find the perfect demographic of potential sports clients, Facebook Ads make it easy from the get-go. Customization is simple as well, so you can shape your sports brand and represent your business appropriately. Plus, the locations in which your ads can appear are more extensive than ever.
Topics: Marketing
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The Power of Capturing Sports on Camera

on Apr 5, 2017 4:28:03 PM | By Fred Miller | 0 Comments
The Equipment & Skill Needed to Capture a Great Action Shot Picture This! It's halftime at an intense game and you've decided to take a photo of the field and post it to your Instagram. You put your phone back in your pocket and check it later that night to find that only 10 of your 1000+ followers liked it. Why the poor response? You start to think, maybe I need a better camera? Is my smart phone cutting it? There are a few simple tips that you can follow to make your content eye catching throughout your marketing, be it social media, emails, or your website!
Topics: Marketing
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Sports Website Design Built for Short Attention Spans

on Mar 14, 2017 4:14:48 PM | By Upper Hand | 0 Comments
Breaking it Down: How to be Sure Your Sports Website is Keeping Visitors' Attention  Did you know that the average human has a shorter attention span than a goldfish? That's right, science has determined that the average human attention span is 8 seconds. The goldfish has an average attention span of 9 seconds. While most of us have heard this amusing statistic before, have you thought about the importance of said statistic? This is crucial when it comes to capturing the attention of visitors to your website before they get bored and turn to something else. You have about seven seconds to capture someone's attention. So, how do you determine if your sports website design is accomplishing this? 
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