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Upper Hand

Sports Management Blog

7 Ways to Increase Efficiency for Parents

on Oct 5, 2016 9:12:41 AM | By Upper Hand | 0 Comments
Are you making it easy for parents to find your sports training and get their kids registered? You’ve set up a top-of-the-line athletic training academy, and the students you’ve brought in so far have had a great experience! But as word starts to spread and your sports academy starts to grow, are you ready to manage and communicate with a growing number of clients? While the athletes’ experiences are crucial to the success of your business, this is not the only factor to take into account. Ultimately, it is likely to be a parent who is registering, scheduling and paying for this training. So as you start to bring in new clients, ask yourself “Am I providing good customer support and making it easy for parents to purchase training?” To answer that question, make sure you’re aware of all of your client touch-points. How do parents find out about your events? Is it easy for them to visit your website and take action?
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Unlocking the True Potential of Your Clients - Athlete Retention

on Jul 25, 2016 10:00:00 AM | By Myles Grote | 0 Comments
Avoid losing 26% of your athletes or more, by making sure your sports business is focusing on client and athlete retention. Here's how -  By far and away, the most important task that you need to focus on is coaching. It’s your trade, it’s what puts bread on the table, and as such, you should always make it a priority to continue to improve on your trade. Whether you’re a carpenter or a Fortune 500 CEO, being great at what you do is critical to your success. But one thing you cannot forget is that you have additional responsibilities beyond coaching. Doing a great job coaching may attract new clients via word of mouth, but it will not always guarantee that you retain those customers. It requires more effort off the field to ensure that your true clients are kept happy. So, this begs the question: Who are your clients and how do you keep them happy?  
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