Breaking it Down: How to be Sure Your Sports Website is Keeping Visitors' Attention
Did you know that the average human has a shorter attention span than a goldfish? That's right, science has determined that the average human attention span is 8 seconds. The goldfish has an average attention span of 9 seconds.
While most of us have heard this amusing statistic before, have you thought about the importance of said statistic? This is crucial when it comes to capturing the attention of visitors to your website before they get bored and turn to something else. You have about seven seconds to capture someone's attention. So, how do you determine if your sports website design is accomplishing this?
Find someone (or several people) who will be painfully honest with you and see if they can answer the following questions about your website after only 7 seconds:
- What is your website about? It should only take a few seconds if your website is designed well for someone to look at it and know what your sports business offers.
- Is it interesting? Did something on the website catch their interest?
- Do they know clearly what you want them to do? The success of your website will ultimately come down to whether or not you are able to get your visitors to do what you want. Do you want them to fill out a form with their information? Do you want them to sign up for an event or purchase a training package? Whatever that "something" is, can they tell you after 7 seconds?
- Would your information be interesting enough or cool enough for someone to want to pass along and share with someone else? If your doesn’t look appealing and reliable, not only will your viewer likely move on quickly, but they are very unlikely to share what they’ve found with others, which is a key way to grow your reach and meet new clients.
Website design does not have to come down to rocket science. In fact, simple is better. If your website easily answers those questions, then it's likely you are well on your way with a good, working sports website design. If not, you may want to revisit your web design.
So what do Sports Website Designs Built for Short Attention Spans look like? Consider some of the following elements when designing your website:
- Speed: Your entire web design should focus around speed. Not only does your website need to engage visitors quickly, but once engaged, if they are stuck waiting for a feature to load or end up waiting for a video to buffer, you will lose their attention. It should also take just seconds for visitors to find what they’re looking for, without having to click all over the site. So, while your design may have captured them quickly and got them to "click", you can easily lose that person within a matter of seconds. Elements that can make your design "appear" fast (or slow) include video, animated text or graphics, etc.
- Show Progress: If you are asking them to view a presentation on your site or fill out a form that is more than the single page they can currently see, find a way to indicate progress. Visitors want to know how far they still need to go to get to their end goal. Utilize some sort of bar or dots to show progress.
- Make action button accessible: In regards to getting them to "click" or visit something else on the page, make it easily accessible. If they have to search for an element to complete something, you could lose them here as well. Your call-to-action link should appear in multiple locations on the web page and should stand out.
- Offer consistency and don't provide too many options if you want them to do something. This leads into the importance of a clean, simple design on your homepage, where visitors can easily find what they need.
- Create an interaction opportunity that will engage the visitor. Outside of your main signup goal, consider creating another interaction opportunity. Whether it’s an enter to win, a game, a puzzle or another offer within your blog, finding engagement opportunities will keep users coming back, and will offer an opportunity for your business to capture their contact information.
While 7 seconds seems like an impossibly small amount of time to capture the interest of someone and get them to do something, the fact is, these visitors came to your site for a reason! They are looking for information and training opportunities, now you just need to present that information or offer in a digestible way. If you spend a little bit of time reviewing these suggestions, your sports website design can begin delivering much better results!