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Upper Hand

Sports Management Blog

Three Main Ingredients to Sports Marketing Emails

Posted by Ariella Ford | Sep 6, 2016 2:30:25 PM

Are you making it easy for athletes and their parents to find and register for your sports training? 

When it comes to bringing new clients into your training lessons, one of the cheapest, and most effective methods of recruitment, is email. A solid plan for your sports marketing emails can lead to increased registration, better communication with current clients and easier contact management.

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Three Essential Ingredients to Sports Marketing Emails

There are so many components to take into account when building a successful email but a few key components are relevant messaging and content, as well as a functional email experience (Litmus).

  • Functional Email Experience - 33% of email opens occur on an iPhone and mobile opens represent 55% of opens overall, more than double desktop and webmail opens (Litmus). With Mobile open rates at an all time high, it is more important than ever that your sports marketing emails are responsive across all web and mobile platforms, keeping your user experience, functional.
  • Relevant messaging and content - Are you sending parents and athletes concise, easy-to-follow content and messaging? Do they know what you want them to do next? Are you sending broad, generalized content in your email campaigns? Content that targets a specific “ask” of your client at the right time is critical to the success of your email marketing campaigns.
  • Streamlined registration - The path you take your potential client on after receiving the email is a critical point in the conversion process. You have invested in designing the email campaign, building the right contact list, writing the perfect content, and preparing registration for the event. Now the objective (e.g. registering and buying the event) should be achieved through a linear experience. Meaning, you do not want to send potential clients searching or chasing for what you just email them about. All-in-one sports software should include an easy-to-use registration process.

You can find these and other email marketing trends in the sports industry in the Upper Hand study Why We Love Sports Marketing Emails (And You Should Too!) Plus, compare your current results to sports industry standards, and see how Upper Hand customer averages compare.

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Topics: Marketing, Sports Business Management

Written by Ariella Ford

Ariella is the Marketing Director at Upper Hand, a sports software company aiming to simplify front and back-end office tasks, by providing cutting-edge marketing and registration tools, and business intelligence, that enable unsurpassed performance for sports businesses across the nation.