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Upper Hand

Sports Management Blog

Give Your Sports Camp Registration a Boost with Digital Marketing

Posted by Upper Hand | May 31, 2017 2:34:52 PM
We can agree that utilizing digital marketing tactics to increase awareness of your sports business is the 21st Century. Whether you’re promoting your camps, training programs, tournaments or leagues, leveraging digital marketing is a sure-fire way to get in front of parents and athletes, expanding your reach online, and boosting exposure of your services.

There are simple yet profound ways to brand your next sports camp using digital marketing strategies to generate awareness. The following outlines three clear-cut tactics you can begin implementing now to boost your next sports camp registration.

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#1 Go Live on Social Media

Did you know that people are spending 3 times longer watching live video versus ones that have been pre-recorded (Source: Social Media Today)? Live-streaming apps such as Facebook Live and Instagram Stories are driving tons of engagement from social followers…and brands are taking full advantage.

These platforms offer amazing opportunities to connect with your audience in real-time, thus establishing and cementing trust. Live videos are one of the fastest ways to build your brand on social media.

Brand your next sports camp by whipping out your mobile device and sharing with your followers the details of the event or footage of a current training event. Be interactive during your broadcast, encouraging viewers to ask questions through the comments. Promote that you’re “going live” in advance to your social followers to increase participation.

Also, include branded hashtags when promoting your live broadcast, your camp, and when you actually go live. Hashtags, especially on Instagram, allow new followers to locate your content for added exposure.

You can go live prior to each camp session to build excitement and bring more interest to your services.

#2 Ramp Up Your Visual Strategy

It's a no-brainer that visuals capture attention faster than text alone. Hubspot shares that Facebook posts with images see 2.3 times more engagement than those without images. Additionally, Facebook users watch 8 billion videos per day. These numbers illustrate the power behind ramping up your visual strategy to get eyeballs on your content regularly.

Here are a few ways of using more visuals in your digital marketing to promote your next sports camp registration:

  • Images – The beauty of being in the sports industry is there are a plethora of opportunities to capture your clients or athletes in action and and then use those images in your online marketing. Exude the essence of your brand by sharing intense and passionate photos on your social pages, blog, and sports website. Include your logo on each image to increase brand awareness.

    Execute your sports event campaign using a social media management tool like Buffer or Hootsuite. From one dashboard, you can manage all of your social accounts, schedule your content to post in advance, and ensure that your content calendar is filled to maintain consistency.

  • Videos – YouTube and social videos are excellent tools for drawing fans into your brand. With YouTube being the second largest search engine, try optimizing your videos to improve the ranking while creating more exposure of your content. Mention the benefits of your sports camp and how clients can register right from their viewing device.

  • Infographics – Hubspot also cites that infographics are liked and shared on social media 3 times more than other any other type of content. Take your event details and use tools like Infogr.am to convert your message into a compelling infographic to capture attention. Be sure to include your hashtag, social media handles, and logo.

#3 Capitalize on User-Generated Content

A whopping 88% of consumers trust online reviews just as much as a personal recommendation. User-generated content, or content coming directly from your clients in the form of social media post, email message, video, etc., is extremely powerful for gaining new clients for your business. Others will see the outcomes and benefits of your training strategies and become clients themselves.

Promote your next sports camp by sharing user-generated content with your social followers, email list, and on your website. Host a social contest to encourage your clients to share their experiences with your business and how you’ve helped elevate them to the next level in their sport. Make sure to check your athletes and their parent’s social media pages to snag reshare any images of previous events.

The key is to work on building a vault of user-generated content that will help sell your next camp. These pieces will do wonders for positively promoting your brand and generating new business.

Conclusion

Leveraging digital marketing strategies to promote your sports camp registration is a winning move. Your audience is using these channels to connect and engage with brands online…it’s important to be present everywhere those potential clients are searching. Commit to implementing these three tactics into your marketing efforts to brand and promote your upcoming events. In due time, you’ll experience an increase in followers, leads and clients…positioning your business for long-term growth.


 

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Topics: Marketing, Camps & Clinics

Written by Upper Hand

Upper Hand simplifies front and back-end office tasks for sports businesses, provides cutting-edge marketing tools and offers business intelligence that enables unsurpassed performance for its customers. Customized software and pricing are fit to each individual’s sports business needs with the objective of helping every customer grow their business.