Secure your sports checkout process for more conversions on your sports website: If you have a sports website for your training business you need to be sure it’s functioning effectively and safely for users. Especially when clients are making purchases from your site, you need to know that visitors are getting the information they need, and that your shopping cart makes it easy for them to complete a purchase. If you offer sports camps or extended training programs, you need to make it easy for guests to register, make online payments, and confirm their scheduled times. But let’s go back to your basic site setup, whatever your site is designed to do, there’s another issue that could make or break your business. Your registration website needs to be secure, and you need to make sure that your site visitors know it's secure. If visitors think your site isn't safe, they’re less likely to convert to paying clients. More importantly, you could be compromising your clients’ personal data, like their email address or credit card information—if your clients’ data is hacked, you’ll not only lose their trust—but most likely their business as well.