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Upper Hand

Sports Management Blog

How the NBA Strengthened the bookacoach Team

Posted by Upper Hand | May 12, 2014 7:24:44 PM

In the recent month, the bookacoach team has had an incredible experience with the acquisition of Atlanta-Based Trainlete. Once considered a strong competitor to our business, the thought of hanging out with the Trainlete guys was, well…let's just say it wasn't really there. I recall the days when we were first starting the business and we found out about Trainlete and some of the other competitors in the space. Being born and raised in to sports, we are all pretty competitive people at bookacoach and as such, never imagined that we would ever forge together to commingle our visions of being the premier destination for sports lessons. Well, one random night in March, Jeremy Clouse (founder of Trainlete) sent us an email wanting to discuss potential synergies of our businesses. An avid believer of never shutting a door without seeing what's in the room first, we took the meeting. Following our first conversation with Jeremy, I knew instantly that we were going to all work extremely well together and that there were undoubtedly synergies. We finalized the details of the deal and announced it later in April that bookacoach and Trainlete would be coming together and that Jeremy would now be a part of the bookacoach team.
 Enter here, the curveball… Born and raised in the great State of Indiana, I have always been a dedicated Indiana Sports fan, mainly rooting for the Colts and Pacers (and Indians, Ice and now Indy Eleven). Jeremy, being from Atlanta, an avid Hawks fan. Unbeknownst of what lied ahead, we scheduled a trip for Jeremy to come up to the bookacoach world headquarters in beautiful Indianapolis, IN. It just so happened that the first ever Game 7 to be hosted at the Fieldhouse was scheduled for Saturday night of his trip. Kevin, myself and Jeremy quickly rallied some tickets for the game and after a full day of strategizing and sharing ideas around how we can continue to fortify bookacoach and our offerings, we headed downtown for the game. Normally, you wouldn't catch me dead walking in to the Fieldhouse with "the enemy", but today was a different day. While we cheered for separate NBA teams, both of our playoff lives at stake in a fierce game 7, one would think that we would once again become competitors. Not this time. I introduced Jeremy as my friend and colleague (from Atlanta), and while I received some heckling for bringing an Atlanta fan to the game, it didn't matter. We all walked in to the game together, and we walked out together on the same bookacoach team.
While competitiveness is healthy and a key part of the game, always keep in mind that you never know who will eventually be on your team.

Written by Upper Hand

Upper Hand simplifies front and back-end office tasks for sports businesses, provides cutting-edge marketing tools and offers business intelligence that enables unsurpassed performance for its customers. Customized software and pricing are fit to each individual’s sports business needs with the objective of helping every customer grow their business.