When I founded bookacoach.com, my vision was to redefine the sports industry. That vision started as a mission to connect parents with coaches for training. As a little league coach myself, I had unnecessary complications with scheduling and working with parents. As we began delivering revolutionary ways for parents to book coaches, I quickly learned from customer feedback that the real problem had to do with sports businesses being disorganized and confusing because no one was helping them. No wonder an academy owner, club director or facility administrator struggles to grow their business - they spend too much time trying to manage it. So over a year ago, I decided to re-build bookacoach into a software, to completely automate the front and back office for sports businesses. Today, through our software, we provide the upper hand to sports clubs, academies, facilities and leagues from Elite 11 Quarterback Programs to Pro team Camp organizations.
Today, in an effort to align our internal mission with the objectives of our customers, I am pleased to announce bookacoach software is now Upper Hand.
Let me explain, why we chose Upper Hand, and provide an outline of what will change and what will stay the same.
3 Reasons for Upper Hand
1 - Get an edge & competitive advantage
I wanted our new identity to reflect exactly why we are here and define our purpose everyday. We are here to provide every customer who partners with us, an edge, a competitive advantage, an Upper Hand in business. I am so focused on delivering ridiculous value to our customers and their clients in sports that I wanted our new name to
make it clear, there is only one place you will always have an edge, and that’s as a customer of Upper Hand.
2 - Up and to the right
We purposely customize our software feature set and pricing to fit your sports business with the objective of helping everyone of our customers grow their business. Depending on the business, growth can mean cutting tangible and intangible costs to increasing conversion rates. I wanted our new identity to communicate to our potential customers that
no matter where you are in the stage of your business, partner with us and
we will take your business up and to the right.
3 - Value of human element trumps any software
We believe first and foremost that the greatest asset for any business are their customers. Which is why for everyone of our customers, we deliver the best customer support for your clients and you. I wanted our new identity to
always remind us that software is meaningless if we do not put you first. And when combined with the above two, we will effectively redefine the sports industry.
Over the next several weeks, our engineering team will begin introducing a few changes. It will take some time to update everything, so here are some of the things you can expect to come:
- We will start using the new logo, name and coloring scheme in our communications, software and marketing materials
- Migrating of bookacoach.com URLs to new URLs that will deliver a better experience
- Introducing new company pages to provide better clarity on what we do, why we do it, and how we do it
- Significant changes in 2016 with improved user experience and amazing new features
What’s Staying the Same
- Our software pricing, functionality and feature set will remain the same
- All customer support and contact procedures will not change
- All training events, registration, etc. will stay the same
- Your clients are unlikely to notice any changes from bookacoach to Upper Hand
All of the above, goes without saying, thank you to our amazing customers who provider regular feedback to us. I hope this is a major indicator to you that we listen. We listen and then we take action. That’s why together we have the Upper Hand, and always will. Always my best,