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Upper Hand

Sports Management Blog

bookacoach is now Upper Hand

Posted by Kevin MacCauley | Nov 12, 2015 10:15:17 PM

When I founded bookacoach.com, my vision was to redefine the sports industry. That vision started as a mission to connect parents with coaches for training. As a little league coach myself, I had unnecessary complications with scheduling and working with parents. As we began delivering revolutionary ways for parents to book coaches, I quickly learned from customer feedback that the real problem had to do with sports businesses being disorganized and confusing because no one was helping them. No wonder an academy owner, club director or facility administrator struggles to grow their business - they spend too much time trying to manage it. So over a year ago, I decided to re-build bookacoach into a software, to completely automate the front and back office for sports businesses. Today, through our software, we provide the upper hand to sports clubs, academies, facilities and leagues from Elite 11 Quarterback Programs to Pro team Camp organizations.

Today, in an effort to align our internal mission with the objectives of our customers, I am pleased to announce bookacoach software is now Upper Hand.

Upper-Hand-Logo The new name and brand, Upper Hand, will build on an already industry leading experience for our customers while positioning our web-based software for significant growth.

Let me explain, why we chose Upper Hand, and provide an outline of what will change and what will stay the same.

3 Reasons for Upper Hand

1 - Get an edge & competitive advantage

I wanted our new identity to reflect exactly why we are here and define our purpose everyday. We are here to provide every customer who partners with us, an edge, a competitive advantage, an Upper Hand in business. I am so focused on delivering ridiculous value to our customers and their clients in sports that I wanted our new name to 
make it clear, there is only one place you will always have an edge, and that’s as a customer of Upper Hand.

2 - Up and to the right

We purposely customize our software feature set and pricing to fit your sports business with the objective of helping everyone of our customers grow their business. Depending on the business, growth can mean cutting tangible and intangible costs to increasing conversion rates. I wanted our new identity to communicate to our potential customers that 
no matter where you are in the stage of your business, partner with us and 
we will take your business up and to the right.

3 - Value of human element trumps any software

We believe first and foremost that the greatest asset for any business are their customers. Which is why for everyone of our customers, we deliver the best customer support for your clients and you. I wanted our new identity to 
always remind us that software is meaningless if we do not put you first. And when combined with the above two, we will effectively redefine the sports industry.

What’s Changing

Over the next several weeks, our engineering team will begin introducing a few changes. It will take some time to update everything, so here are some of the things you can expect to come:

  1. We will start using the new logo, name and coloring scheme in our communications, software and marketing materials
  2. Migrating of bookacoach.com URLs to new URLs that will deliver a better experience
  3. Introducing new company pages to provide better clarity on what we do, why we do it, and how we do it
  4. Significant changes in 2016 with improved user experience and amazing new features

What’s Staying the Same

  1. Our software pricing, functionality and feature set will remain the same
  2. All customer support and contact procedures will not change
  3. All training events, registration, etc. will stay the same
  4. Your clients are unlikely to notice any changes from bookacoach to Upper Hand

All of the above, goes without saying, thank you to our amazing customers who provider regular feedback to us. I hope this is a major indicator to you that we listen. We listen and then we take action. That’s why together we have the Upper Hand, and always will. Always my best,

Kevin Signature Initials

Kevin MacCauley founder, ceo Upper Hand

Topics: Upper Hand Product Updates

Written by Kevin MacCauley

Kevin is the CEO at Upper Hand, a sports software company aiming to simplify front and back-end office tasks, by providing cutting-edge marketing and registration tools, and business intelligence, that enable unsurpassed performance for sports businesses across the nation.