Avoid losing 26% of your athletes or more, by making sure your sports business is focusing on client and athlete retention. Here's how - By far and away, the most important task that you need to focus on is coaching. It’s your trade, it’s what puts bread on the table, and as such, you should always make it a priority to continue to improve on your trade. Whether you’re a carpenter or a Fortune 500 CEO, being great at what you do is critical to your success. But one thing you cannot forget is that you have additional responsibilities beyond coaching. Doing a great job coaching may attract new clients via word of mouth, but it will not always guarantee that you retain those customers. It requires more effort off the field to ensure that your true clients are kept happy. So, this begs the question: Who are your clients and how do you keep them happy?