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Upper Hand

Sports Management Blog

Kevin MacCauley

Kevin is the CEO at Upper Hand, a sports software company aiming to simplify front and back-end office tasks, by providing cutting-edge marketing and registration tools, and business intelligence, that enable unsurpassed performance for sports businesses across the nation.

Recent Posts

Top 4 Ways to Grow Your Sports Brand’s Instagram Presence

on Feb 24, 2017 3:39:12 PM | By Kevin MacCauley | 1 Comment
The Power of Visuals for Your Sports Business There are over 165 million users on Instagram that are sports fans. This highly visual network offers an incredible platform for you to promote and bring awareness to your camp, training program, facility, or other sports business brand. Since most fans desire to follow their favorite brands on social media, having a visible presence on Instagram will be a valuable asset to your overall social media strategy.
Topics: Marketing
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Four Key Ingredients to a Great Sports Website

on Feb 8, 2017 9:11:58 AM | By Kevin MacCauley | 0 Comments
The Importance of Your Sports Website Design Let’s start by making sure your perception of what makes a good sports website is aligned with the realities of what people want from a modern website. One thing that hasn't changed over time, it isn’t just athletes interested in visiting your website, it’s the whole family. Moms and dads, friends and neighbors are all interested, particularly when one a youth athlete close to them works up to become a star athlete! This might shatter your preconceived notions about creating the perfect sports website for youth athletes at your sports organization. But make sure you do your research and think through your web users and the information they are looking for, before you dive into creating your sports website.
Topics: Marketing
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10 Ways Belichick Compares to Hall of Fame Coach Vince Lombardi

on Feb 4, 2017 1:19:05 PM | By Kevin MacCauley | 0 Comments
What Belichick Picked Up From Lombardi Arguably the greatest coach in the history of the National Football League, Vince Lombardi has undoubtedly left his mark on the game. From the iconic Super Bowl trophy named in his honor, to his habitual way of winning games, Lombardi’s influence is still felt years after his death and continues to set the bar for coaches to follow. And yet, there is one coach that seems to have taken copious notes on Lombardi’s tactics, boasting over 260 career wins: Super Bowl LI contender Bill Belichick of the New England Patriots.
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Your Guide to Super Bowl 2017

on Feb 4, 2017 1:00:30 AM | By Kevin MacCauley | 0 Comments
Stats to Know & Your Game Day Schedule! Every year, I find it's hard to find a place with comprehensive TV Guide quality information on Super Bowl events. So we put together this personal Guide to Super Bowl 2017 for avid fans like ourselves!
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Networking - A Vital Part of Your Academy & Training Program Marketing

on Jan 25, 2017 3:36:32 PM | By Kevin MacCauley | 0 Comments
Why networking is essential to your sports marketing efforts for future training programs When you are looking for tips for marketing your next sports event, networking is not usually the first thing that comes to mind. But networking is one of the most important things you can invest your time and energy in as a trainer or sports academy owner. Have you spent much time maximizing your networking opportunities? Here is some insight into why it is so important to your brand to build a powerful network.
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Top Sports Website Design Companies

on Dec 21, 2016 2:54:35 PM | By Kevin MacCauley | 0 Comments
Sports Website Design - Top Company Reviews It's important to understand the different offerings of top sports website companies if you are looking to build your first, or redesign an existing sports organization website. Reviews of what the company offers, the pros and cons of working with that company, and price ranges for top companies are listed below.
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Content That Will Increase Your Sports Social Media Following

on Dec 14, 2016 3:25:08 PM | By Kevin MacCauley | 0 Comments
Part 5: Better Content Equals Engaged Social Media Followers With all of the technological advancements and social media platforms at your fingertips, you might imagine that it would be easy to run and grow a social media following, but that’s not the case. With easy-to-use platforms, the internet is being flooded with information and content. There is no clean formula or method, but there are a number of tips and tricks to establish a better relationship with your target audience and reach new people who may be interested in your training services. Sports camps, clubs, teams and other sports businesses should be sure to take this marketing method seriously, as your business relies on gaining and maintaining clients.
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Three Instagram Contests to Boost Your Sports Brand

on Dec 2, 2016 2:15:37 PM | By Kevin MacCauley | 0 Comments
Part 4: Three Instagram Contests to Boost Your Sports Brand & Following With over 500 million daily active users on Instagram, there’s a large audience of potential fans and prospects that are looking to engage with your sports brand. If you’re looking for ideas to increase your sports organization’s social media following, running contests can be a great way to generate buzz and boost exposure. Contests get existing followers to interact with your content, while also spreading the word and fostering engagement from new users.
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Get Visual with Your Sports Social Media

on Nov 30, 2016 3:46:53 PM | By Kevin MacCauley | 0 Comments
Part 3: The Power of Images & Videos on Sports Social Media Accounts Your sporting event is a great opportunity to engage with your fans live, meet and interact with potential influencers in your industry, build relationships, and of course, enjoy the game! Why not capture these priceless moments to use as social media content to boost engagement and gain followers? Don’t stop at sharing this content the day of the event, make sure you capture enough of the action to share at a later time as well!
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Sports Social Media Tips to Engage with Holiday Shoppers

on Nov 22, 2016 11:26:49 AM | By Kevin MacCauley | 0 Comments
Part 2: Growing Your Social Media Following During December December is an incredibly busy month for many families. It's also a great time to dig in and build your social media following, making the most of advertising opportunities throughout the holiday season. You want your December social media marketing plan to stand out, attract interest and bring in followers who will become loyal fans of your business. Here are a few recommendations to help your sports business reach new clients during the hustle and bustle of the holiday season.
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