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Upper Hand

Sports Management Blog

Josh Williams

Josh is a Sales Director at Upper Hand. He graduated from Purdue University in 2016 where he participated in multiple intramural sports. He is also a U.S Army Veteran who deployed during Operation Enduring Freedom.

Recent Posts

Asking the Right Questions at Your Sports Business

on Mar 20, 2018 10:10:25 AM | By Josh Williams | 0 Comments
My conversations with thousands of coaches, managers, and owners have brought up questions like, "How do we get more clients?" or "What are the best ways to market my organization to increase attendance/revenue?" or my personal favorite "Why would I invest in clientele data tools if I sell out every year and know everything about my clients?" Simple answer : Today (more than any other time in history) it is crucial to understand your clientele and understand whether your offerings are aligning with client data to determine whether or not you're getting every single dollar out of your client base. This is especially true if you are looking to throw money into marketing. So here are some key questions to ask yourself when making decisions about your business -
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Sports Traditions & What They Bring to the Game

on Dec 22, 2016 12:46:45 PM | By Josh Williams | 0 Comments
Building Camaraderie Through Sports Traditions With the holidays come long-time traditions among family and friends, which got me thinking about the rich culture of traditions and rituals in sports. These traditions build camaraderie between families, fans and especially the athletes on the court and field. Photo credit Taylor University Athletics.
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