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Upper Hand

Sports Management Blog

Ariella Ford

Ariella is the Marketing Director at Upper Hand, a sports software company aiming to simplify front and back-end office tasks, by providing cutting-edge marketing and registration tools, and business intelligence, that enable unsurpassed performance for sports businesses across the nation.

Recent Posts

Iconic Coaching Styles - Where do you fit in?

on Jan 11, 2017 4:57:00 PM | By Ariella Ford | 0 Comments
Iconic Coaching Styles - Which sounds like you? A great coach is adaptable, changing his or her coaching strategies and techniques based on the group of athletes and the situation. These are some of the most common sports coaching styles and how we’ve seen them used by iconic coaches.
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Three Main Ingredients to Sports Marketing Emails

on Sep 6, 2016 2:30:25 PM | By Ariella Ford | 0 Comments
Are you making it easy for athletes and their parents to find and register for your sports training?  When it comes to bringing new clients into your training lessons, one of the cheapest, and most effective methods of recruitment, is email. A solid plan for your sports marketing emails can lead to increased registration, better communication with current clients and easier contact management.
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How Did They Get There? 2016 Olympians' Youth Sports Training

on Aug 16, 2016 5:05:51 PM | By Ariella Ford | 1 Comment
Successful Youth Sports Training - Getting to the Olympics   From Michael Phelps’ record breaking 23 medals to the USA Gymnastics Fierce Five, the 2016 Rio Olympics will go down in record books. As I’ve watched these amazing athletes accomplish what most individuals can only imagine achieving, I’ve asked myself “How did they get there?” In taking a look at the training efforts of three USA 2016 Olympians, Michael Phelps, Allyson Felix and Simone Biles, there are three key components that seem to play a major part in youth sports training that lead to Gold - the attitude, the practice and hours of work, and the right coach or mentor.
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3 Keys to Successful Sports Business Time Management

on Jul 5, 2016 9:25:21 AM | By Ariella Ford | 0 Comments
  So many of the coaches, trainers and athletic management professionals that we work with on a daily basis are working multiple gigs, coaching sports on a volunteer basis or part-time. Some are working part-time or full-time jobs in addition to their training efforts. All, even full-time coaches, are left managing back-end business processes in their “downtime,” when they are not working with athletes.  Here are 3 keys for making the most of your day through successful sports business time management. 
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