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Upper Hand

Sports Management Blog

7 Advantages of Mobile Responsive Sports Camp Registration

Posted by Kevin MacCauley | Aug 4, 2016 7:00:00 AM

Why Mobile Apps might not be as advantageous to your sports business as you think!

These days, everyone is mobile. That means that your website & sports camp registration need to be mobile responsive to make it as easy as possible for parents to register their kids, pay for camp and take care of filling out all those important forms. Sure, you can create a separate app to allow for camp registration and provide parents with tools, but there are several key advantages of creating a mobile responsive sports camp registration site and checkout process.

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  1. Parents can register their kids on the go. Many parents will put off downloading an app until they're on a wireless network to avoid potentially costly data charges. However, when your website is already mobile responsive, parents can finish the checkout process on the spot.

  2. Mobile responsive design makes it easy for parents to swap devices. If parents have been viewing the site on their desktop computer, but happen to be using a phone when they come to register for camp, they'll get the same experience with which they are already familiar.

  3. Mobile responsive sports camp registration websites need less regular maintenance. That means that your site will be up and running smoothly even when you first open the doors for registration or the deadline is looming, bringing a higher volume of visitors to your site.

  4. You'll save money developing a mobile-responsive website instead of an app. Keep in mind that an app must often be put together for specific platforms and based on the needs of the individual operating systems. When you work with a responsive webpage, on the other hand, you are able to simply create one design that works seamlessly across every device.

  5. It take less time to develop a website. You might be trying to launch your registration site fast. Campers' registrations will begin pouring in soon and you need to be sure that your website is up to the task. With mobile-responsive design, you can push your site out quicker and more smoothly than if you are attempting to design an app. A responsive website is designed once and done for every device. Creating an app, on the other hand, means creating something specific for each group of users--and you don't always have the time to do that.

  6. You're able to provide easier access to the rest of the information parents need. From drop-off times to the "what to pack" list, you want to be able to direct parents straight from registration to the other content they need. Using a responsive website means that you can send parents straight to important resources and allow them to continue browsing for additional content they might find helpful. Maps, activity lists, directions and counselor information are all available at the tap of a finger, rather than forcing parents to navigate from the app to the web to finish their search.

  7. Many camps are one-time events. If parents have kids in several different camps or know that this is a one-time experience for their child, they may not want to bother with downloading the app. Not only that, an app that they'll use only a handful of times doesn't seem like a worthwhile investment of their phone space. 

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In Conclusion

Making your website mobile responsive is a critical part of ensuring that the parents of your campers are able to complete the registration and sign-up process quickly and easily. From providing you with all the critical information about their child to paying for their time at camp, parents appreciate a web experience that is smooth and efficient, no matter what device they're visiting using. While apps have their place, you'll find that when it comes to a registration page, mobile responsive web design is a more effective strategy for providing the ideal customer experience.

Topics: Camps & Clinics, Registration & Events, Websites & SEO

Written by Kevin MacCauley

Kevin is the CEO at Upper Hand, a sports software company aiming to simplify front and back-end office tasks, by providing cutting-edge marketing and registration tools, and business intelligence, that enable unsurpassed performance for sports businesses across the nation.