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Upper Hand

Sports Management Blog

Four Obstacles to Overcome for an Effective Sports Waiver

on May 19, 2017 9:12:00 AM | By Upper Hand | 0 Comments
It’s not uncommon for sports businesses such as training academies and facilities, to find themselves in compromising situations where athletes and parents sue the business for damages or injuries on the premises. It’s vital that sports businesses and trainers use waivers which are legal documents that absolve the provider of any fault or liability from the athlete in the facility, or wherever your training takes place. However, there are times when these waivers fail, and a business gets sued nonetheless. Waivers can fail due to a number of reason and we always recommend consulting with a legal counsel. Here are some of the main reasons a waiver may fail to protect your sports business:  
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How Youth Sports Build Character

on May 16, 2017 4:13:47 PM | By Upper Hand | 0 Comments
Across our nation and around the world, many adults are wondering - how is the next generation going to run the world in coming decades? Will the youth of today have effective leadership skills? Will they know how to problem solve, or have the grit to stick with a goal, even when it seems unachievable? Youth sports have, and will continue to help develop these type of character traits and skills, giving kids an effective foundation for future development. While running a company or a government organization obviously isn't a game, the principles behind it working in any business can likely be found in friendly competition.
Topics: Youth Athletics
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Ins & Outs of Incorporating Great Facebook Ad Text

on May 16, 2017 3:16:12 PM | By Upper Hand | 0 Comments
How to incorporate text into your sports business Facebook ads to increase conversions: While imagery and color play a major part in how well your sports business Facebook ads perform, there is much more that goes into a top performing ad. We've covered time and time again, how vital imagery is in sports marketing, but now it’s time to ponder what text you're going to use, and how it fits your brand and the action you want viewers to take. One thing about text is that it should work in tandem with your imagery and colors so that each element enhances the other, telling a story. Always keep this in mind rather than focusing too much on one element. Although Facebook will now let you upload an image with more than 20% text overlay, using too much text can still dock your ad, making it appear less often, not to mention how it may negatively impact your click through rates and actions taken.
Topics: Marketing
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The Importance of Mobile Sports Registration

on May 12, 2017 4:34:04 PM | By Upper Hand | 0 Comments
Mobile-Friendliness Matters! Keeping Clients Happy with Automated Sports Registration Software: Running a sports business in the 21st century means moving away from manual or paper-based systems that you've likely used for years. If you think keeping things the same after several decades is going to help maintain competitiveness, you have a tough road ahead. Sports business analysts note the key to success today is providing great customer service. However, with great customer service comes making things more convenient for your clients. This can include things like making payments, registration and scheduling easier to do on the go, from any any device.
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Using Digital Marketing to Attract Youth Sports Sponsorship

on May 8, 2017 5:06:18 PM | By Upper Hand | 0 Comments
Digital Marketing Tips to Build Your Audience & Entice Youth Sports Sponsorship In a technology age, people flock to the Internet to search for answers, locate nearby businesses, socialize with friends, and shop online. It’s crucial for your youth sports business to remain current in your digital strategy, especially if you want to attract local or corporate sponsors. Your online marketing can broaden opportunities and expand your reach so your sports business is put in front of your desired audience be it new clients, or corporate supporters. The key is maintaining an active, steady presence, that highlights your sports training or team, and generates engagement from your audience. Then, as you create campaigns that are geared toward gaining youth sports sponsorship, they’ll be more apt to respond and participate because they know you have a consistent and active audience!
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Getting Creative with Sports Facebook Ads

on May 3, 2017 4:26:52 PM | By Upper Hand | 0 Comments
Tell your brands story by using Facebook Advertising outside of the usual single image: Recently, we showed you a basic overview of what Facebook Ads could do to take your sports business marketing to the next level. We heard back that so many coaches and trainers were interested in Facebook Ads, that we wanted to bring you a little more on how you can get extra creative with your advertising! Using Facebook Ads for your next sports training program can easily work for your business since Facebook makes it workable for any industry to target the right audience. However, knowing just the basics doesn't show you the true creative possibilities with the ads themselves.
Topics: Marketing
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Upper Hand Announces Partnership with Positive Coaching Alliance

on May 2, 2017 11:05:37 AM | By Upper Hand | 0 Comments
Bringing Positive Coaching Resources to Upper Hand Customers: As part of Upper Hand’s mission to reinvent how sports management does business, ultimately increasing athlete participation around the world, the Indianapolis based sports software company is partnering with Positive Coaching Alliance, bringing an extensive knowledge base of coaching resources to its customers.
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5 Reasons Sports Websites are Essential in the Age of Social Media

on Apr 27, 2017 1:20:06 PM | By Upper Hand | 0 Comments
Why you can't rely on social media alone to push your business over the goal line  Facebook, Twitter, Instagram and other social platforms give business owners a host of avenues for free marketing. Within moments, you can create posts to publicize your sports brand -- limited only by how many followers you can rack up. With all this power at your fingertips, why would you still need to invest in a website for your sports brand? Here are some of the reasons why sports websites are still crucial to your business success...
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Back to Basics: Sports Business Branding

on Apr 24, 2017 3:59:30 PM | By Upper Hand | 0 Comments
From sports camps to training facilities - Make sure you’re creating brand awareness to build a loyal client base Whether it's a tournament or a training program for young athletes, brand awareness is essential for you to increase attendance at your events. The same goes for training camps, leagues, and facilities. One difficulty in building your business’s brand, is the tendency to want to copy what others do. Marketing analysts point out that sports marketers sometimes visit other tournaments and see amazing branding stunts they want to imitate. But, it's important to avoid copying what your competitors are doing, because it only leads to major branding confusion. Creating unique branding isn't a huge challenge when you truly understand what your sports mission is, and what gives your business a competitive advantage.
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4 Steps to Effective Sports Facebook Advertising

on Apr 18, 2017 1:12:57 PM | By Upper Hand | 0 Comments
Make the most of Facebook Advertising to drive clients to your next sports training program Social media has made it easier for marketers and businesses to reach potential customers on many ways, but Facebook Advertising continues to be one of the biggest attractions. sports Facebook advertising can be an invaluable tool for your business, especially since the size your potential audience is very significant. Look at the Facebook Ads page, and you will see they reach 1.8 billion people every month. Plus, one of every five minutes people spend on mobile is on Facebook or Instagram. With the ability to find the perfect demographic of potential sports clients, Facebook Ads make it easy from the get-go. Customization is simple as well, so you can shape your sports brand and represent your business appropriately. Plus, the locations in which your ads can appear are more extensive than ever.
Topics: Marketing
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