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Upper Hand

Sports Management Blog

Top 4 Ways to Grow Your Sports Brand’s Instagram Presence

on Feb 24, 2017 3:39:12 PM | By Kevin MacCauley | 0 Comments
The Power of Visuals for Your Sports Business There are over 165 million users on Instagram that are sports fans. This highly visual network offers an incredible platform for you to promote and bring awareness to your camp, training program, facility, or other sports business brand. Since most fans desire to follow their favorite brands on social media, having a visible presence on Instagram will be a valuable asset to your overall social media strategy.
Topics: Marketing
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Sports Camp Flyers that Can Boost your Registration

on Feb 22, 2017 4:11:55 PM | By Upper Hand | 0 Comments
Boost your Enrollment with an Eye-Catching Camp Flyer What if you could increase your registrations for your upcoming sports camps by tweaking a few design elements on your flyers or brochures? Whether they are printed, emailed or even posted on social media or your sports website, these tips for your sports camp flyers can help boost your registrations:  
Topics: Marketing
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Social Media Tips to Boost Your Online Sports Registration

on Feb 17, 2017 4:23:21 PM | By Upper Hand | 0 Comments
Boost brand awareness & online sports registration with these 7 platforms & tips! Social media in its most primitive form actually began in the early 1970's with the emergence of listservs, newsgroups and chat rooms. Social media has evolved steadily since then to what is now known today as the "Golden Era" of social media. In the past decade, social media has gone from a novelty to an absolute necessity. Social media is an extension of your overall sports marketing plan, and it can’t be ignored. Utilize the following tips for boosting your online sports registration for events and training program to maximize your social media marketing efforts:
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Four Key Ingredients to a Great Sports Website

on Feb 8, 2017 9:11:58 AM | By Kevin MacCauley | 0 Comments
The Importance of Your Sports Website Design Let’s start by making sure your perception of what makes a good sports website is aligned with the realities of what people want from a modern website. One thing that hasn't changed over time, it isn’t just athletes interested in visiting your website, it’s the whole family. Moms and dads, friends and neighbors are all interested, particularly when one a youth athlete close to them works up to become a star athlete! This might shatter your preconceived notions about creating the perfect sports website for youth athletes at your sports organization. But make sure you do your research and think through your web users and the information they are looking for, before you dive into creating your sports website.
Topics: Marketing
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10 Ways Belichick Compares to Hall of Fame Coach Vince Lombardi

on Feb 4, 2017 1:19:05 PM | By Kevin MacCauley | 0 Comments
What Belichick Picked Up From Lombardi Arguably the greatest coach in the history of the National Football League, Vince Lombardi has undoubtedly left his mark on the game. From the iconic Super Bowl trophy named in his honor, to his habitual way of winning games, Lombardi’s influence is still felt years after his death and continues to set the bar for coaches to follow. And yet, there is one coach that seems to have taken copious notes on Lombardi’s tactics, boasting over 260 career wins: Super Bowl LI contender Bill Belichick of the New England Patriots.
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Your Guide to Super Bowl 2017

on Feb 4, 2017 1:00:30 AM | By Kevin MacCauley | 0 Comments
Stats to Know & Your Game Day Schedule! Every year, I find it's hard to find a place with comprehensive TV Guide quality information on Super Bowl events. So we put together this personal Guide to Super Bowl 2017 for avid fans like ourselves!
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Networking - A Vital Part of Your Academy & Training Program Marketing

on Jan 25, 2017 3:36:32 PM | By Kevin MacCauley | 0 Comments
Why networking is essential to your sports marketing efforts for future training programs When you are looking for tips for marketing your next sports event, networking is not usually the first thing that comes to mind. But networking is one of the most important things you can invest your time and energy in as a trainer or sports academy owner. Have you spent much time maximizing your networking opportunities? Here is some insight into why it is so important to your brand to build a powerful network.
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Iconic Coaching Styles - Where do you fit in?

on Jan 11, 2017 4:57:00 PM | By Ariella Ford | 0 Comments
Iconic Coaching Styles - Which sounds like you? A great coach is adaptable, changing his or her coaching strategies and techniques based on the group of athletes and the situation. These are some of the most common sports coaching styles and how we’ve seen them used by iconic coaches.
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Upper Hand Year In Review

on Jan 1, 2017 4:50:44 PM | By Upper Hand | 1 Comment
Upper Hand Sports Software - 2016 Year in Review From rebranding and a big office move, to major software updates and big team additions, 2016 was definitely a year for the record books at Upper Hand! Here a just a few of the year's big moments!
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Sports Traditions & What They Bring to the Game

on Dec 22, 2016 12:46:45 PM | By Josh Williams | 0 Comments
Building Camaraderie Through Sports Traditions With the holidays come long-time traditions among family and friends, which got me thinking about the rich culture of traditions and rituals in sports. These traditions build camaraderie between families, fans and especially the athletes on the court and field. Photo credit Taylor University Athletics.
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