Make Sure Parents are at Ease Sending Their Athletes to Camp It's the first day of camp. Athletes and parents are arriving full of excitement, and likely, some anxieties. How do you greet them? Is your camp check-in process and first day a well-oiled machine, or are you scrambling, leaving parents standing in long lines, waiting to sign in their child. Running a sports business or sports camp program needs complete organization in order to avoid confusion during the registration and sign-in process. Since this field is already very competitive, a camp like yours could easily lose out to a local competitor you’re not prepared and organized. Mistakes made in registering athletes and checking them in at the start of camp, can leave parents with a bitter taste in their mouth, making them unlikely to return and possibly even causing them to ask for refunds. Parents are going to keep a scrutinizing eye on camps like yours, because any issues could denote unprofessional behavior. If you can’t run registration smoothly, why would parents expect you to teach their children about sports and keep the young athletes well-supervised?